Search results for "Quota sampling"
showing 4 items of 4 documents
Field rules and bias in random surveys with quota samples : an assessment of CIS surveys
2018
Surveys applying quota sampling in their final step are widely used in opinion and market research all over the world. This is also the case in Spain, where the surveys carried out by CIS (a public institution for sociological research supported by the government) have become a point of reference. The rules used by CIS to select individuals within quotas, however, could be improved as they lead to biases in age distributions. Analysing more than 545,000 responses collected in the 220 monthly barometers conducted between 1997 and 2016 by CIS, we compare the empirical distributions of the barometers with the expected distributions from the sample design and/or target populations. Among other …
Attention Check Items and Instructions in Online Surveys: Boon or Bane for Data Quality?
2019
In this paper, we examine rates of careless responding and reactions to detection methods (i.e., attention check items and instructions) in an experimental setting based on two different samples. First, we use a quota sample (with monetary incentive), a central data source for internet-based surveys in sociological and political research. Second, we include a voluntary opt-in panel (without monetary incentive) well suited for conducting survey experiments (e.g., factorial surveys). Respondents’ reactions to the detection items are analyzed by objective, nonreactive indicators (i.e., break-off, item non-response, and measurement quality), and two self-report scales. Our reaction analyses rev…
Evaluating Dance Consumption through the Experiential Value Approach
2018
Purpose – The experiential paradigm has been confirmed as a valuable means to explore and understand people’s consumption of cultural services, thus drawing an increasing interest in the marketing and consumer behavior literature. In this context, consumers’ behavioral decisions are considered not as merely functional but also strongly influenced by emotional dimensions and intrinsic aspects. As consumption of arts is strongly associated with feelings, the experiential approach is a valuable lens for exploring and understanding individuals who consume cultural services. This paper therefore adopts the experiential approach to assess dance as a consumption experience, which is meant to be in…
The value drivers of high-tech consumer products
2011
Abstract This study investigates the influence of the customer-value hierarchy model and social network on the perceived economic value of high-tech consumer products. This quantitative empirical study was conducted among Finnish households in early 2008 using the form interview method. The non-probability quota sampling method was applied. The data consisted of 453 completed questionnaires. Hypothesis testing was conducted by linear multiple regression analysis. Goal-, consequence-, and attribute-level value perceptions were found to have a positive effect on the perceived economic value of high-tech consumer products. Attribute-level value had the strongest effect on the formation of perc…